"Natural" ingredients?"Natural" ingredients?

What's with advertisers? I've seen this commercial for Maple Leaf ham a few times, and recently, I took my exception to its content out on my other (better?) half. She took exception to me taking my exception out on her. Ack. Now I'll have to eat crow (instead of Maple Leaf's yummy, "natural" ham).

Basically, the ad says that Maple Leaf ham contains only "natural ingredients". What does this actually mean? Mercury is a natural substance. However, I'd suggest (and most in the medical field will agree) you ingest as little of it as possible.

Please note that I don't particularly want to pick on Maple Leaf (I actually buy a lot of their products). I just take exception to how most advertisers present information in a way that gives them too much latitude in what they actually have to deliver. If Maple Leaf meant healthy, organic, or some other, more-relevant-to-food adjectives, then they should just say so.

Hmph.

Comments

Yes... their Country Kitchen

Yes... their Country Kitchen Smoked Ham contains (among other things) sodium phosphate, carrageenan, sodium erythorbate, sodium nitrite, and smoke. Their sliced cook ham (for sandwiches) has sodium phosphate, dextrose, sodium nitrate and sodium erythorbatee. (See http://tinyurl.com/27t9lwp ) Mmm, sodium erythorbate, just like Mom used to make for us.

Thanks for your comments,

Thanks for your comments, Creatrix. Please note that I was talking about Maple Leaf's Natural Selections product advertising. (I haven't reviewed the actual ingredients in these products but am prepared to accept that what they say is true.) My issue is with claims made in advertising in general. "Natural" is a word bandied about far too readily in the food advertising industry. As I noted in my post, mercury is a perfectly natural ingredient, and it's well within the law for any advertiser to say "natural" and for their product to contain mercury.